We partnered with Fetty Wap and Creative Mobile to produce one of the most successful mobile racing games of 2016! Fusing Fetty's brand and persona into this addicting mobile gaming experience was met with raving reviews and high app store rankings. The game was downloaded over 4 million times on IOS and Android internationally exposing our client's brand, image and music to new fans worldwide.
KEY TAKEAWAYS - 4 Million Unique Users Worldwide | Brand Validation in Mobile | Effective Promotion for New Single "Feel Good" (in collaboration with record label 300)
THE FELLOWSHIP : an event series focused on gathering young creators from different verticals to meet, connect and build for the future. It is an invite only event where all attendees provide a personal gem prior to arrival. These gems are displayed throughout the event as words of inspiration and talking points for attendees. Our partners on the last gathering were Black Enterprise, Hennessy, Foundation Cigars and the VNYL.
KEY TAKEAWAYS - Influencer Targeting for Brand Partners | 94% of Invite List Attended
We executed a launch activation specifically for the release of Fetty Wap's new mobile game. The goal was to fuse culture and technology to fit the mold of our client's gaming theme. Utilizing Slate, a NYC venue known for its arcade persona, we set up interactive gaming stations with iPad tablets, a VIP section where celebrities from all walks of life played the game head-to-head and a dance floor for all attendees to enjoy the sounds of DJ Quiana Parks. We entertained over 600 people.
KEY TAKEAWAYS - 7,000+ Pre/Post Event Social Media Engagements Tracked | Potential Reach Through Engagers Was 272 Million Social Accounts